Today, a disastrous fact occurred. And it has all to do with AVATAR.
Quickly! I sprung to google images to detect if it were true:
And this popped up:
And the slightly less known work of M.Night Shyamalan, which is an adaption of the cartoon series above:
Before having to physically type in JAMES CAMERON and MOVIE in order to retrieve ANY images for the highest grossing film of all time, I decided to keep the above data to illustrate my point.
You see, the above is an example of how a horrid font such as Japanese Brush can be given a facelift in the wake of a multi Billion dollar Hollywood extravaganza.
Today, I was saddened to note that out of the billions of dollars spent on creating the world of PANDORA, textures, creatures and whatnot... Years and Years of painstaking labour, blood and tears... Around $5 was spent on the logo.
I've always had it in for this logo.
And I never knew why. Until today. Today It dawned that they have gone and used my most hated of all hated fonts: Papyrus to represent the highest grossing film of all time.
This is worse than the time Peter Jackson hired James Newton Howard to create an extraordinarily unremarkable score in a remarkably short notice period for a film he's been aching to make since he was 7. JUST LIKE IT!
I can see the Fucker who pitched this to the art department:
"SCREW Tragan Pro!"
(he says- only a guy would be enough of an idiot to use what can be best described as the standard font for beauty salon business cards)
"Pandora? Egyptian? TOTALY THE SAME! You guys wait, we're gonna lift the lid on the Papyrus Prejudice for good!"
I shudder. I literally cant get over it. Its such a black mark on an otherwise glorious piece of entertainment. Its like the dark side of fonts. My 11 year old students would use Papyrus on their iMovies. Not to say THEY are bad, but they are at the stage where the star-swipe transition adds "production value" to their films.
SOMEONE PLEASE FIRE A FUCKING INTERN OVER THIS.
But wait, i say. Maybee... just, MAYbeeee it only LOOKS like Papyrus.
I take the logo into photoshop... BEHOLD:
The red writing is unedited Papyrus font. And behind is the Avatar logo. Are you seeing the EXACT same indents on the lettering as I am!? Its a crime. Its worse than a crime. It ALMOST permits everyone in downloading a pirated copy of the film just to teach those idiots in the AVATAR advertising department a lesson in font selection.
But the worst thing that has come out of this experience is that now, other marketing campaigns will spring up with the SAME GOD DAM font. YOU JUST WATCH. The billions and billions of revenue will be accredited to the font they used in the eye-catching logo and other lesser films will make their logos to resemble the same feel of the AVATAR one. ARGH!?
Is there no end to this madness?!
Apparently not.
Now Helvetica Neue. Thats a FONT. Calm blue Helvetica Neue. 35 thin. *breath deep*
Fruit of the Moment: NYLON / ELASTANE / POLYESTER
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